EaseMyTrip works with Lifestyle to provide additional incentives for customers


Easy Trip Planners (EaseMyTrip), one of India’s leading online travel agencies, has announced a collaboration with Lifestyle, India’s leading destination for the latest trends. Through this collaboration, the brands will provide each other with additional benefits and rewards for their customers.

As the country steadily recovers from the second wave, the collaboration aims to meet the growing pent-up demand in both sectors and revitalize the troubled travel and retail industries. EaseMyTrip will offer its customer base exciting offers from Lifestyle Stores advertised through its various marketing channels, and Lifestyle will use its huge offline and online customer base to promote exciting EaseMyTrip travel offers.

Mr. Nishant Pitti, CEO of EaseMyTrip, said, “At EaseMyTrip we are committed to delivering exceptional benefits to our growing customer base and we are excited to partner with a leading fashion retailer like Lifestyle to enhance our offering of products and services across the travel segment as well Lifestyle’s exciting selection of fashion brands will enhance the customer experience and enable us to bring more value to our customers. We are confident that this collaboration will fuel faster growth for both brands as we support each other to differentiate from recover from the cyclones of the pandemic. “

Mr. Srinivas Rao, Senior Vice President, Marketing, Lifestyle, said: “As the leading retailer in the country, we constantly strive to provide a fun and rewarding experience for all of our customers. This partnership is the collaboration of two prominent brands in their respective Lifestyle industries, India’s premier travel destination for the latest trends and Easemytrip, a leading travel aggregator bringing the best of both to consumers across the country, we look forward to bringing our customers a win-win opportunity with exciting rewards for seeing the best in fashion from Enjoy the lifestyle and the best service from EaseMyTrip. “

EaseMyTrip ranks second among the top OTAs in India based on airline ticket booking volume for the first nine months of fiscal 2020-21 and is also the fastest growing travel portal between FY18 and FY20 based on gross booking revenue. The company, which has been profitable since it was founded, offers its customers the option of not paying a convenience fee when booking tickets.