Godrej’s lifestyle platform Godrej L’Affaire is on the way to social commerce and offers its own and external lifestyle brands


Mumbai, India, February 25, 2021 / PRNewswire / – Godrej L’Affaire, a lifestyle experience platform of the Godrej Group conglomerate, is intervening in social commerce, through which lifestyle brands incorporate content into their social media assets so that consumers can shop directly from brands. To this end, L’Affaire has listed over 40 lifestyle brands, including Godrej as well as external, non-competing brands. Started on 14th of FebruaryThe brands will be featured as part of a larger L’Affaire digital lifestyle experience on social media platforms such as Facebook and Instagram under #LiveItUp sale. The #LiveItUp sale ends on February 28.

Godrej’s social commerce initiative is a pilot project in which Godrej L’Affaire is to become an enabler platform for lifestyle brands. It will enable meaningful interaction between Godrej and outside lifestyle brands with consumers through live streaming sessions, exclusive web content with celebrities, user generated content (UGC) through unboxing experience, flash competition and sales. In this way, the brands offer customers the most exclusive digital offerings in the categories of food, fashion, beauty, retail, shoes, home décor and interior decoration, household appliances, baby care, personal care, hair care, health and hygiene, wellness, including jewelry.

Comment on this step, Asked Dubash, Managing director & boss Brand OfficerThe Godrej Group said: “At a young stage, India The social commerce market is expected to grow exponentially over the coming years. We use Godrej L’Affaire to give lifestyle brands direct contact with consumers on social media, along with brand awareness and engagement. It is our attempt to understand the potential of this next frontier in e-commerce. The lessons learned from this pilot will be valuable and enriching for all 40 brands, including the complementary external brands. “

Godrej aer, Godrej Professional, My goodness, Godrej Security Solutions (EVE home camera, home lockers, UV housing), Godrej Locks (Advantis, Pentabolt), Godrej Appliances, Screenplay, Godrej Interio, India Circus, BBLUNT, Godrej Expert, Cinthol, Godrej Protekt, Godrej HIT, Godrej Yummiez, Godrej Real Good Chicken, Godrej Jersey, Godrej Veg Oils, Godrej Interio Kitchen, SKIDO by Godrej, Goodknight, Godrej Properties and Godrej Housing Finance are some of the Godrej brands that will be featured during the #LiveItUp sale.

Godrej Group has decided to support indigenous Indian brands with the #LiveItUp sale. These lifestyle brands include Park Avenue, hand-painted designer bags Paul Adams, Luxury pret brand MxS, Vikram Phadnis Clothing India, online retailer Redesyn, shoe retailer MY | RA, handmade clothing and accessories brand Okhai, Isharya Jewelery, Reneé Cosmetics, organic nutrition brand Wellbeing Nutrition, Fantasie Chocolate, Bombay Island Coffee, Storia Foods & Beverages, takeaway restaurant Varun Inamdar Mumbai Local Tawa, South Street – South Indian Comfort Food and Shuk Bombay – Off the streets of Tel Aviv to Bombay! among other

Shweta Bachchan Nanda, founder and designer of MxS, commented on the collaboration with Godrej L’Affaire: “The design sensitivity of MxS should appeal to everyone who is fashionable. This is in line with what Godrej L’Affaire represents and is an ideal lifestyle partner for us. Social commerce is a critical area for fashion brands like us to effectively retain customers. Godrej L’Affaire’s social commerce feature will further strengthen its position as a social hub for brands to bring content together Integrate with the best offerings for premium lifestyle brands. “

Vivek Sandhwar, Raymond Apparel Business’s Chief Product Officer, said, “Park Avenue is a strong brand with innovative offerings for formal fashion making. Much like today’s consumers and professionals, it is in constant change and development We’re excited to partner with Godrej L’Affaire, a platform that brings together the best brands and emerging trends in the lifestyle space. Our latest collections of 2 Mile Dressing and WFH are designed to meet the evolving fashion needs of designed today and would match the needs of the modern, tasteful, and eagle-eyed men of India. “

“We are very excited to be working with Godrej L’Affaire on the fifth edition, as this platform has carved out a niche for itself in the lifestyle and luxury segment. We would like to take this opportunity to give the audience our 100% imagination. Natural Tender coconut water and recently added immunity booster drink, Turmeric Latte, in our portfolio. With Storia, we want to bring people together to build a nutritionally stronger nation by inspiring healthier lifestyles through innovative drinks and foods in disruptive yet sustainable ways,“said Vishal shah, Founder and Managing Director of Storia Foods & Beverages Pvt Ltd.

Aashka Goradia Goble, co-founder, RENEE cosmeticssaid: “We are excited to be able to showcase the innovations of RENEE Cosmetics with Godrej L’Affaire. The unique experience platform is ideal for tapping new ideas and startups, and it is wonderful to tap into a multitude of consumers who are after looking for groundbreaking experiences. “

“Godrej L’Affaire is a confluence of several cosmos of food, fashion and lifestyle. This year brand-independent retail is to be redesigned with the lens of social commerce. I am humble and honored to be a partner for the fifth season to everyone to tickle. ” Your sense of taste with Varun Inamdar Mumbai Local Tawa,“added two national awards– –Winner chef and chocolatier Varun Inamdar.

Godrej L’Affaire was founded in 2017 by the Godrej Group as a lifestyle platform with an annual experience event on site, which is supported by years of digital reinforcement. Instead of an on-site event, Godrej L’Affaire was digitized this year to celebrate the spirit of the lifestyle over a period of fifteen days on platforms like Facebook and Instagram. The #LiveItUp sale is one of the main highlights India coolest lifestyle affair. Visit Godrej L’Affaire by clicking https://bit.ly/3r8llIB

About the Godrej Group

The Godrej Group, founded in 1897, has its roots in India Independence and Swadeshi Movement. Our founder, Ardeshir GodrejThe lawyer who went on to become a serial entrepreneur failed a few ventures before hitting gold with a lock business. Today we enjoy the patronage of 1.15 billion consumers worldwide in consumer products, real estate, home appliances, agriculture and many other businesses. In fact, our geographic footprint extends beyond the earth, and our engines now power many of them India Space missions. With revenues of over $ 5 billion We are growing fast and have exciting, ambitious goals. The most important thing for us is that we remain a good company alongside our strong financial performance and innovative, popular products. Around 23 percent of the project sponsors’ shares in the Godrej Group are held in trusts that invest in the environment, health and education. We also bring our passion and purpose together to make a difference through our Good & Green strategy of “shared value” to create a more inclusive and environmentally friendly one India. Our people are at the center of it all. We take great pride in promoting an inspiring workplace with an agile and high performing culture. We are determined to recognize and appreciate the diversity in our teams.

Further information on the company is available at www.godrej.com

Logo: https://mma.prnewswire.com/media/1062494/Godrej_LAffaire_Logo.jpg

SOURCE Godrej Group