IHCL’s luxury lifestyle store, Khazana, and Tata Trusts’ Antaran are merging

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Showcase a curated exhibition of handlooms from across India.

Indian Hotels Company (IHCL) luxury lifestyle store, Khazana, partners with Antaran – Transforming Crafts; Tata Trust’s Craft-Based Livelihood Program. For over four decades, Khazana has provided a platform to showcase India’s rich heritage of traditional arts, crafts and textiles. Antaran works to strengthen the ecosystem and strengthen the entrepreneurship and self-employment of craftsmen from lesser-known craft clusters in the country. This unique collaboration between Khazana and Antaran promotes the intent to improve the livelihoods of thousands of weavers in Odisha, Assam, Nagaland and Andhra Pradesh.

Speak on the occasion of this event Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL said: “This partnership is in line with IHCL’s commitment to giving back to the community. Khazana celebrates the boundless creativity of Indian artisans and presents the work of local artisans to a discerning global audience while providing sustainable livelihoods. We are excited to be working with Antaran to advance the cause of supporting the country’s traditional handicrafts. “

(LR) Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL; Shabana Azmi; Sachin Tendulkar;
N. Srinath CEO, Tata Trusts at the Khazana Store in Taj Lands End, where the curated display of handlooms was unveiled

A curated exhibition of Indian handlooms that opened in Khazana in Taj Lands End, Mumbai featured a hand-picked collection of masterpieces created with traditional fabrics of the region. This will be available in the othtata Truster Khazana stores shortly. Khazana, with its large presence, operates 17 luxury lifestyle stores in nine cities, with three stores soon to open in Chennai, Shimla and Bhopal.

At the presentation of the showcase N. Srinath CEO, Tata Trusts said: “The Tatata Trusts Antaran Initiative was created to highlight hidden collections of unique crafts across the country. In everything we do, our goal is to empower artisans through education, presence and access to markets so that they can build sustainable sources of income. This partnership will bring these fine products, the true khazana of Indian heritage and culture, to a previously untapped audience. “

Initiated to bring about breakthrough changes in craft development, Antaran from Tata Trusts has sponsored around 1,507 artisans and founded 147 micro-businesses in its six regions over the past three years. The intervention aims to directly support 3,000 households involved in pre-loom, loom, and post-loom processes while impacting the livelihoods of thousands of other weavers in these regions. This unique initiative also gives designers and buyers the opportunity to work creatively with weavers.