THAT WHAT? Jennifer Lopez started a lifestyle channel called JLo on the Triller social media app, which features beauty and fashion content.
THE DETAILS The singer and actress will regularly generate original and unique content such as beauty, fitness, music and fashion and has used the app to release her new music video for the single In The Morning.
WHY? As consumer digital interactions continue to boom due to the ongoing lockdowns imposed by the pandemic, brands are increasingly engaging younger audiences, with new social media apps being the marketing angle of choice.
Lopez stated, “I am always looking for innovative and modern ways to connect with my fans and I am very excited to be working with Triller on this amazing new lifestyle channel.”
Talking about the development of the app, Bobby Sarnevesht, Co-Owner and Executive Chairman of Triller, said: “Triller stays true to its roots as we are always a first-class music app. While we’re expanding rapidly and becoming the go-to place for talent across a variety of industries, we couldn’t be thrilled that Jennifer chose our platform and its users to see her video first. It is clear that Jennifer believes in Triller and we look forward to welcoming her to the family. ”