Lifestyle, record year for leisure travel for super retail

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Unprecedented Demand for Lifestyle and Leisure Talented Super Retail Group Record FY21 sales and profits, with net profit doubling to $ 306.8 million during the year.

Despite persistent lockdowns across Australia, Super Retail saw total sales jump 22 percent to $ 3.45 billion over the year, with like-for-like sales growing 23 percent and online sales increasing 43 percent.

Group Managing Director and Chief Executive Officer Anthony Heraghty said successful omnichannel implementation through his brands Supercheap Auto, Rebel, BCF and Macpac was key.

“[Our] Omni-retail business strategy and digital capabilities provide the flexibility to switch to online channels to address changes in consumer behavior during the Covid-19 lockdown, ”said Heraghty.

“Successful omni-retail implementation, investments in our supply chain and concentration on inventory management were the key to satisfying the increased demand in our in-store and online channels.”

At Supercheap Auto, sales climbed to $ 1.31 billion, largely due to higher average transaction value driven by more units per transaction and higher unit value. Online sales increased 31 percent and accounted for 8 percent of sales.

Rebel sales rose 15.3 percent to $ 1.2 billion, BCF sales rose 49 percent to $ 797.7 million, and Macpac sales rose 16.3 percent to $ 153.4 million . Active club members across the group rose 22 percent to 8 million, signaling an increasing willingness to join loyalty programs.

And with the importance of online commerce proven over the past two years, the broader business here is developing and refining its endeavors: working on artificial intelligence to support digital sales, with more than 30 percent of online sales already through Analytics-backed data will be supported and insights, the group said, as well as improving the appearance of their websites.

Over the course of FY22 to date, online sales are up an additional 62 percent and click-and-collect sales are up 137 percent due to reinstated bans across the country.

However, the group is seeing a period of 32 percent like-for-like sales growth in the first seven weeks of FY21, and with lockdowns affecting sales across the country, the company’s first-quarter sales are down 14 percent so far compared to last year.

Heraghty said Super Retail will work to “take advantage of the favorable leasing market conditions” to optimize its store locations and rental portfolio, and work to introduce the “next generation” of Supercheap Auto, Rebel rCX and BCF small format stores.