Today, Knowland, the innovator of AI-powered group data analytics for the hospitality industry, announced that Nemacolin has selected Knowland to give its sales team the leverage it needs to uncover the meetings and events business by restoring it to be more proactive and productive.
As businesses begin to lift restrictions and pent-up demand for travel grows, resorts and luxury hotels are recovering faster than other hotel segments – especially for meetings and events. To turn this trend into doing business with profitable groups, Nemacolin needed to understand where to focus its sales efforts and how to increase brand awareness with these planners. Using Knowland’s extensive historical database of updated events, easy-to-use dashboard and focused search capabilities, the resort will identify the best matchgroup business and fill its pipeline for the year ahead.
- Increase lead volume – To find and book new deals, Nemacolin reached out to Knowland to find out where to contact the sales team, identify potential customers and determine the history and preferences of the account booking. With the aim of increasing the lead volume of the property, the resort was particularly interested in gaining an edge over the competition through targeted contact.
- Obtain information beyond the comp-set – To be more proactive, today’s sales teams need to look beyond their hotel’s traditional comp-set. Knowland gives Nemacolin insights and easy access to details, such as: B. who books the comp set and the market or other competing destinations. These trends reveal new target industries and accounts and expand the overall target market for the luxury resort.
- Expanding Nemocolin’s brand awareness with the most appropriate accounts – Using Knowland’s proprietary algorithm, Nemacolin’s profile is matched against a robust database of account attributes and behavior to identify the accounts that are most likely to book the hotel. With best-match accounts and verified planner contact details, sales teams can address new prospects efficiently and quickly and use these insights to conduct informed, brand-building sales pitches and connect with the right decision maker.
Chris Sessions, Nemacolin Sales Director, said: “As we worked towards a recovery, we knew we needed to evolve our sales strategy by opening up new perspectives. That means we couldn’t wait for the business to come to us. With Knowland, our team gained the insights and tools they need for a more proactive, hunter-like sales approach – and the results are proof that prospecting works. “
Patricia Shea, vice president of sales, Knowland said: “We couldn’t be happier to add the first-class Nemacolin Resort to the Knowland family. As trendsetters, they understand more than ever that investing in a relationship-based sales pipeline is a valuable asset. We look forward to helping Chris and his team to continue on the path to even greater profitability. “
Knowland is a leader in AI-powered group business data for hotels, convention and visitor bureaus (CVBs), conference centers and other meeting venues and the driver for adopting a proactive group sales strategy. With the industry’s largest historical database of updated events, thousands of customers trust Knowland Groups to sell smarter and maximize revenue. Knowland operates worldwide and is headquartered in Rosslyn, VA. To learn more about our suite of solutions, please visit www.knowland.com, follow us on Twitter @knowlandgroup, or call 202-312-5880.