Scaling Thriwe in the Indian wellness and lifestyle sector


Thriwe ventures into a wide range of segments, from golf and sports to lifestyle and wellness to travel and bespoke solutions.

As an XLRI alumni and passionate start-up enthusiast, Dhruv Verma revolutionized the ecosystem for consumer benefit by pioneering the art of loyalty. His infectious proactive and growth-oriented approach to customer loyalty has led him to diversify his golf business into a platform that offers holistic benefits to a larger audience. The diversified company is known as “Thriwe – A marketplace for consumer benefits”. It seeks to venture into segments that range from golf and sports to lifestyle and wellness to travel and bespoke solutions.

Before starting his business, he held various management positions with premium brands such as Aircel, Standard Chartered and CPP. His journey is an inspiring story for people who are afraid to take risks but want to follow their dreams and come a long way in the start-up ecosystem. DRV is a powerhouse of ideas, blessed with an eloquence that enchants and sees everyone who speaks to him. He has extensive experience in customer acquisition, strategic partnerships and associations.

Swati Sharma, co-founder and COO of Thriwe, is a logophile committed to creating a multi-million dollar ecosystem. Swati is a well-respected graduate of the London Business School and an entrepreneurial mindset. It has created a niche for itself in the technologically motivated segment of customer loyalty. She co-founded the “Thriwe Consumer Benefits Marketplace” with the aim of creating an organization that reinvents the rules for engaging consumers and stakeholders. She is a chief architect for business performance, building sustainability and scalability into the structure of the company.

At Thriwe, Swati leads the company’s operational and strategic scale-up from start-up to a multi-million dollar global organization. Their vision is to create an effective organization that gives high value to the entire ecosystem of employees, customers, partners, suppliers, investors and society as a whole. Swati is a vibrant person with hands-on experience demonstrating strategic partnerships, technology setups and business planning in her previous positions at KPMG and InspireOne Consultants. With over a decade of entrepreneurial and strategic experience, Swati’s journey holds many nuggets of wisdom for aspiring and established entrepreneurs.

Introducing Thriwe and the idea behind introducing Thriwe

Thriwe is the brainchild of founder and CEO “Mr. Dhruv Verma ”, who has been fascinated by the idea of ​​starting his own company since childhood. At that time he was very interested in doing something of his own. His entrepreneurial activities have included architecture consultancy, a personalized retail stationery store, etc.

While in the UK trying to play a game, he was amazed to see that he could book a golf game online, namely that no platform like this was actually available in India. His fascination with booking a game online triggered him and paved the way for his technology-driven start-up “Thriwe” (formerly GolfLan).

He was thinking of giving the Indian golf room a jump by pushing the technological aspect forward and implementing it on Indian golf courses. His whole idea was to connect the India Golfer with golf courses around the world. It was innovation that completely revolutionized the golf scenario and hence his company turned a wheel of fortune.

Today Thriwe has diversified and developed into India’s leading market for B2B consumer benefits, serving national and international markets in 130 countries worldwide with a network of over 30,000 stakeholders.

Impact of the Covid-19 crisis on the business development and growth of Thriwe

After the pandemic, Thriwe ventured into the digital segment of aggregation as a company and launched the exclusive digital platform “WeLive”, whose unique subscription-based flagship program offers a variety of lifestyle benefits and is now being used by large card network companies to facilitate the Customer loyalty.

Business model of Thriwe and the USP

“Discover new engagement offers every day that didn’t exist yesterday!” Is a biblical line that runs through the organization in Thriwe. Your B2B offers start at at least 30% and enter a free zone of 100%. Their unique selling point was our exclusive approach to data analysis, which includes studying HNI usage patterns, understanding consumer demographics, and curating low-cost offerings.

Thriwe currently has over 30,000 partners in over 130 countries worldwide. These partners are represented in various service categories such as sports, travel, digital offers, lifestyle, food and wellness. Based on their customer needs, budgets, consumer demographics and goals, they have developed a unique strategy for excellence and benefit. Your customer focus was the heart of the success.

Your business model consists of combining a large network of partners and high-quality concrete offers on the one hand, adapting and personalizing them for our customers with the help of our business intelligence on the other hand, and finally using white-label and off-the-shell solutions – Provide technology platforms.

Competitors in the market

Ten Group, Aspire Lifestyles, Alliances Galore, Reward 360, Collinson Group, DreamFolks Services, Poshvine, Quintessential, Lounge Me, Times Prime and The Entertainer.

Financing history

In the early years, Thriwe was supported by his friends and family, who decided to invest in the goodwill of the team. After that, they received funding from the Angel Fund-YourNest from Gurgaon and the African Ison Network in 2017.

Way ahead

In 2021, the company aims to generate sales of $ 20 million. In addition, Reisen is a new addition to their portfolio. Therefore, dedicated teams work to expand their service, automate backend services and increase the company’s profitability.